According to a survey conducted on social media usage across India in October and November 2020, the majority of respondents across all generations spent more than six hours per week on social networking sites.
The Indian population has taken to social media like duck to water. Indians on average, spend about 2.25 hours on social media daily. In India, the number of social media users have been growing in 2021 at a steady rate of 448 million due to deep penetration of internet connectivity among people.
How much time do Indians spend on internet?
Internet users across India spend nearly six and half hours online daily in the third quarter of 2020.
Facebook had the highest traffic at around 78 percent among social media platforms across India in May 2021. The social media company has consistently secured a high page traffic share in India since March 2019 when it was around 90 percent.
1. The average internet user spent 2 hours, 24 minutes daily on social media in 2020. This is a slight difference from the average social media time recorded in 2019 – 2 hours, 22 minutes. However, compared to what we had in 2012 (1 hour), people are spending even more time in the social media world.
An average person spends 145 minutes every day on social media. According to the latest statistics, the average time spent on social media is 145 minutes, or 2 hours and 25 minutes every day.
How much money do Indians spend online?
It would appear that as income levels rise, so does the amount spent online. In fact, research shows that 31% of Indians reporting an income of more than ₹15 Lakhs per month, spend ₹6,000 of that every month online.
As, it was not an easy task to perform, the Indian government gave three months to the social media companies to comply with the new policies. New policies will be in effect from 26th May 2021 and social media platforms have not complied with them yet. So this can cause Social Media ban in India for big companies.
Is Pinterest popular in India?
Pinterest In India
India is the second largest market for the platform with 67 million users. Pinterest has 176 million registered Pinterest users and 110 million of them are active users. Currently, in India, Pinterest is the 6th most popular social networking site.